We’re building brave brands for a better world.
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Building brave brands.
Next generation sales strategy, with impact. Wholesale growth for best in class brands.
I’m in the business of business for good. I partner with courageous founders to empower and equip them to build brave. Together, we challenge beliefs and change behaviours, in business. Come do conscious capitalism with us, and let’s make a damn difference - Angela Wallace
Services and partnerships
We’re building brands for a better world. Discover our best in class strategies for omnichannel success, sell with soul, share your story and make magic happen in your market.
You possess the power to create a purpose driven brand. We’ll show you how to build brave.
Guiding values
Established 2019. Our mission: to challenge and change the future of consumer culture. AWIA builds brave brands for a better world. We partner with diverse founders across multiple CPG categories to drive products with purpose to the mass market. Certified women-owned. Next gen sales strategy.
Find out why we’re committed to working with founders who stand for something bigger than their brands.
Brave brands blog
Catch up on client love letters. Read the latest research on business for good. Sharing success stories with best practices for brave brands, asking the tough questions, and scaling success.
Storytelling for the next generation of world-changing founders who believe in a better world.
Unlock the power of your brand purpose with omnichannel growth.
Empowering entrepreneurs.
We’re in this together.
And we’re here to help brands grow with purpose.
We’re building brave.
Your brand has the potential to change the world. You can leave a legacy. Together, we clarify your business-for-good strategy to position your unique brand with world-changing conscious consumers. Start unleashing your purpose driven power.— Angela Wallace
Leading change.
Proudly women-owned since 2019, we champion diverse and inclusive businesses. It’s our turn.
AWIA Partner Brands
Brands we’ve worked with.
Angela acknowledges her agency was founded on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples.
Land acknowledgements allow us to engage in ongoing reconciliation by reflecting on a singular physical space, however much of our work takes place virtually. To centre reconciliation and Indigenous justice Angela asks her team, clients, and partners to take time to learn about the lands they are currently on.