Distribution

At Angela Wallace Impact Agency (AWIA), we’re building on six years of brokerage excellence to offer a new, curated distribution solution for consumer packaged goods (CPG) brands ready to scale in the Canadian and US markets. Our distribution model is designed for founders who want more than just logistics—they want a strategic partner invested in their success, from retail shelf placement to sustained sales velocity.

Boutique, High-Touch Service:
Unlike large, traditional distributors, AWIA offers a hands-on, relationship-driven approach. Every brand we represent receives personalized attention, strategic guidance, and access to our established network of retailers and key accounts.

Integrated Brokerage & Distribution:

We combine the strengths of brokerage (lead generation, sales strategy, key account management) with the operational power of distribution (import/export, order fulfillment, retail logistics). This means brands benefit from seamless support at every stage of their retail journey.

How We’re Different

• Curated Brand Selection: We focus on a select group of high-potential partners, ensuring each receives the resources and advocacy needed to succeed.

• Strategic Retail Relationships: We have strong connections with leading retailers—from Well.ca, Whole Foods Market to CVS, and specialty banners—for a competitive edge.

• Transparent Communication: We believe in honest, collaborative partnerships. Our clients stay informed, with data-driven insights and clear reporting.

• Sustainability Commitment: We prioritize brands with ethical sourcing, sustainable packaging, and meaningful certifications (B Corp, cruelty-free, etc.).

Impact-Driven Portfolio:

Based in Canada as a primary market, with the complimentary and established market of USA. Our curated portfolio features women-owned, diverse, and sustainability-focused brands. We champion products that make a difference—ensuring retailers and consumers alike have access to the best choices.

Market Expertise:

With a proven track record in launching and scaling brands across beauty, wellness, health, and premium natural products, AWIA understands the nuances of the Canadian and US retail landscape. Our founder’s award-winning leadership and environmental management expertise set us apart.

Our Distribution Services

• Import & Export Management: Navigate cross-border logistics with ease—launching Canada and/or the USA with our team managing compliance, documentation, and logistics for multi-market access and success.

• Retail Fulfillment: From order processing to on-time delivery, we ensure your products are always retail-ready.

• Sales & Account Growth: Benefit from our proven brokerage expertise—targeted sales outreach, retailer introductions, and ongoing key account management.

• Market Expansion Strategy: We help you identify the best sales channels, optimize pricing and margins, and build a sustainable retail footprint, aiming for good growth.