Distribution

Good Wares is on a mission to scale retail ready impact brands in Canadian retail. Angela Co-Founded Good wares with Heather in July 2025. Our distribution model is designed for founders who want more than just logistics—they want a strategic partner invested in their success, from retail shelf placement to sustained sales velocity.

Boutique, High-Touch Service:
Unlike large, traditional distributors, AWIA offers a hands-on, relationship-driven approach. Every brand we represent receives personalized attention, strategic guidance, and access to our established network of retailers and key accounts.

Integrated Brokerage & Distribution:

We combine the strengths of brokerage (lead generation, sales strategy, key account management) with the operational power of distribution (import/export, order fulfillment, retail logistics). This means brands benefit from seamless support at every stage of their retail journey.

How We’re Different

• Curated Brand Selection: We focus on a select group of high-potential partners, ensuring each receives the resources and advocacy needed to succeed.

• Strategic Retail Relationships: We have strong connections with leading retailers—from Well.ca to Whole Foods Market and specialty banners—for a competitive edge.

• Transparent Communication: We believe in honest, collaborative partnerships. Our clients stay informed, with data-driven insights and quarterly reporting.

• Impact Commitment: We prioritize brands with a purpose, and meaningful impacts from their company, to their consumers and their community.

Impact-Driven Portfolio:

Based in Canada as a primary market, with the complimentary and established market of USA. Our curated portfolio features women-owned, diverse, and sustainability-focused brands. We champion products that make a difference—ensuring retailers and consumers alike have access to the best choices.

Market Expertise:

With a proven track record in launching and scaling brands across beauty, wellness, health, and premium natural products, AWIA understands the nuances of the Canadian and US retail landscape. Our founder’s award-winning leadership and environmental management expertise set us apart.

Our Distribution Services

• Import & Export Management: Navigate cross-border logistics with ease—launching Canada with our team managing compliance, documentation, and logistics for multi-market access and success.

• Retail Fulfillment: From order processing to on-time delivery, we ensure your products are always retail-ready.

• Sales & Account Growth: Benefit from our proven brokerage expertise—targeted sales outreach, retailer introductions, and ongoing key account management.

• Market Expansion Strategy: We help you identify the best sales channels, optimize pricing and margins, and build a sustainable retail footprint, aiming for good growth.